Hyundai managers had established goals for performance but without the proper business tools to measure their efforts, those goals were meaningless. Our business analysis and technical assessment services gave Hyundai the horsepower they needed to move forward. This is an on-going relationship that has given us the opportunity to really get to know our client. Our onsite and off-shore personnel have developed a deep insight into Hyundai's standards, systems and business processes, a critical part of creating and implementing major IT projects. This insight has also given us a history with our client, and we understand the priorities and operating challenges across key business units, including marketing, service, sales, dealer development, finance and human resources.

The onsite Atlas team at HMA is tasked with gathering explicit knowledge regarding key business user's roles, the processes they manage and the challenges they face. Additionally, our expert business analysts are charged with gathering these user's insights into ways to improve business. Based on gathered information, Atlas analysts identify prioritized business issues to be addressed, process breakdowns, sub-optimization and improvement recommendations.

Our automotive domain experience and strong technical backgrounds give us the ability to gather information efficiently and deliver clear and concise documentation. Initiatives that Atlas has directed at HMA include:
- Marketing automation process
- Opt-in/out strategy - Human resource system
- Security initiative
- Digital dashboard
- Incentive processing
- Call center re-platform
- Techline/Kaidera
- Learning management system/Hyundai University