Case studies > J.D. Power and Associates
 
FOCUS ON J.D. POWER AND ASSOCIATES
J.D. Power and Associates customers demand “faster time to value” for the Company’s data due to shortened product cycles and intense competition. They recognized the need to develop innovative tools to allow clients to quickly analyze and act upon customer satisfaction and quality research.
Leveraging Atlas Systems’ experience and expertise with data integration and presentation, J.D. Power and Associates was able to move beyond basic PowerPoint presentations and data tables. They now provide clients with innovative products ranging from ‘out-of-the-box’ analysis tools to highly customized decision-support solutions. Atlas helped the Company take its goal, “to enable customers to make better decisions through credible, meaningful, and easily accessible customer-based information,” to a new level.
By combining J.D. Power and Associates industry-leading research practices with our experience in developing creative, intuitive business intelligence tools, J.D. Power and Associates’ clients were able to rapidly integrate the research into product development and customer support operations. 
Download the complete story
J.D. Power and Associates is a global marketing information services firm founded in 1968 by James David Power III. The firm conducts surveys of customer satisfaction, product quality and buyer behavior for industries ranging from cars to restaurants. The firm is best known for its customer satisfaction research on new-car quality and long-term dependability. Its service offerings include industry-wide syndicated studies, proprietary research, consulting, training and automotive forecasting. The company is a business unit of the Information and Media Group of McGraw-Hill, who purchased it from James David Power III in 2005.