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How Himalaya Wellness Transformed Research and Operations with AI

 

  • 70% quicker turnaround for consumer studies 
  • 80% faster document processing with higher accuracy 
  • Hundreds of customer studies and research analysis per month 
Customer research and analytics with AI

About the Client 


Himalaya Wellness is a global wellness company with a heritage in natural products and a growing international footprint. Its growth depends on two things: timely consumer insights and efficient internal operations. Both had been limited by manual, resource-heavy processes. 

Himalaya

Atlas was a true partner in developing HiGPT for our team. Their tailored solutions helped us derive insights faster, eliminate repetitive work, and access data more efficiently. It’s been truly time-saving and impactful.

— Team Himalaya Wellness 

 

Challenges That Held the Team Back 


The Himalaya Wellness team was spending too much time wrestling with information instead of using it. 

 

Consumer research bottlenecks 

  • Interviews required translation across multiple languages
  • Analysts rewatched the same recordings two or three times to capture details
  • Preparing presentations added another round of review
  • As a result, only two or three studies could be completed per month 

Operational inefficiencies 

  • Knowledge was scattered across PDFs, Word files, Excel sheets, scanned images, and databases
  • Employees spent hours searching, copying snippets, and piecing together content for routine questions
  • Sharing files meant passing large documents around, leading to duplication and version issues
  • Security was difficult to enforce, since not all employees should have access to every file
  • Access had to be managed by department and role, ensuring that teams like R&D, IT, and Finance could view only the documents relevant to them 

The Breakthrough: AI and Document Intelligence by Atlas Systems


Transforming Consumer Research 

Atlas Systems introduced a language-agnostic AI platform that could process feedback in multiple languages without translation. Instead of rewatching recordings repeatedly, analysts received structured outputs in Excel-style tables where raw comments and synthesized insights appeared side by side.  

Dashboard Screen

The system even pulled out verbatims and snippets ready for executive presentations. Researchers could finally focus on interpreting insights rather than wrestling with transcripts. 

Expanding to Enterprise Documents 

Encouraged by these results, the client asked: “Can we do this across all our documents?” 

Atlas Systems built a secure document and database intelligence platform that could read across PDFs, Word files, Excel sheets, scanned images, and structured databases. A standout capability was Excel parsing, where the system delivered not just raw numbers but business-analyst-style summaries and implications. 

All-in-One Query Panel

The solution ran in the client’s Azure environment with Active Directory authentication and role-based access controls, ensuring security and compliance. Employees could now query multiple documents at once and receive clear, citation-backed answers in seconds. 

Industry
Personal Care and Pharmaceutical

# of Employees
10,000

Headquarters
Bengaluru, India

Results That Changed the Pace of Work

Atlas Systems delivered solutions that felt practical and secure. The transformation was immediate and measurable: 

70% quicker turnaround for consumer studies, reducing weeks of work to days

80% faster document processing with higher accuracy and reduced errors

Cross-language, cross-format analysis with zero translation or format bottlenecks

Research capacity unlocked, scaling to hundreds of customer studies per month

Higher productivity, with staff freed from repetitive tasks to focus on decision-making